What’s Happening with Home Prices in Merced, Atwater & McSwain — And How Sellers Can Win Right Now
If you’re thinking about selling your home and wondering whether now is the right time, you’re not alone. Many homeowners across Merced, Atwater, and McSwain are asking the same question: are home prices rising or falling? Let’s break down the numbers and what they mean for you as a seller.
According to recent market reports, Merced County home prices are showing signs of plateauing after sharp growth during 2020–2022. In Merced, the median sales price is hovering around the mid-$400,000s, with Atwater and McSwain homes trending slightly higher in certain neighborhoods. While the pace of appreciation has slowed, demand for well-priced and well-prepped homes remains strong — especially in the luxury segment.

What are the current home price trends in Merced, Atwater & McSwain?
Home prices in Merced and Atwater are holding relatively steady, with only small month-to-month fluctuations. McSwain, known for its larger luxury properties, has seen stronger resilience — many of these homes are still commanding premium prices due to limited supply. For sellers, this means you may not see the rapid bidding wars of the past few years, but there is still healthy buyer demand.
How much have prices changed year‑over‑year in Merced & Atwater?
Compared to last year, average sale prices in Merced have softened by about 3–5%, while Atwater has remained nearly flat. Inventory has increased slightly, giving buyers more options, but sellers who price their homes strategically continue to achieve close-to-list or even above-list sales.

Is the luxury home market in Northeast Merced outperforming the rest?
Yes. Luxury homes in Northeast Merced and McSwain are outperforming the broader market. High-end buyers — often relocating from larger metro areas — value space, privacy, and custom features, which these communities provide. As a result, luxury homes have held their value better than mid-market properties.
How long are homes sitting on the market compared to last year?
Days on market have increased slightly across Merced County. Where homes might have sold in under two weeks during the peak market, the average is now closer to 30–40 days. Still, well-staged homes with strong marketing can sell faster.

What local factors are affecting home values right now?
Several forces are shaping our market:
- Interest rates: Higher mortgage rates have cooled some buyer activity, but rates are beginning to stabilize.
- Inventory levels: A modest increase in listings has given buyers more choices.
- Job growth & affordability: Merced’s affordability compared to Bay Area markets continues to attract new buyers, providing a solid demand base.
Should sellers in Winton, Turlock, Le Grand, Chowchilla, Snelling, Ballico, Cressey, Hilmar & Stevinson wait or list now?
It depends on your goals. Sellers in Turlock and Hilmar are still seeing strong buyer interest, while smaller communities like Le Grand or Ballico may experience longer market times due to fewer buyers. However, if you prepare and market your home strategically, you can still achieve an excellent sale price now rather than waiting for further uncertainty.
How can you price, prep, and market your home for success?
Here’s where experience and strategy make all the difference
- Pricing with precision – Slightly under market value can spark multiple offers, while overpricing can cause your home to sit.
- Luxury-focused prep – Simple updates like fresh paint, professional staging, and landscaping create a luxury feel buyers are drawn to.
- AI-powered marketing – As an AI Certified Agent, I use advanced targeting tools to put your listing in front of the exact buyers most likely to love your home. That means fewer days on market and stronger offers.

Why Work With an AI Certified Agent?
I’m Monica Franks, your local real estate expert and an AI Certified Agent. My specialized training allows me to use cutting-edge tools that most agents don’t, like AI-driven marketing campaigns that get your home maximum exposure. Recently, one of my AI-powered listings generated more than 50 showings in its first week — proof that this approach works.
With my combination of local expertise and advanced marketing, I help you sell smarter, faster, and with less stress.
Conclusion
Selling in today’s market may feel uncertain, but with the right strategy, you can still achieve incredible results. Merced, Atwater, and McSwain homes continue to hold value, and luxury properties are performing especially well.
Thinking about selling? Now’s the time to position your home strategically so you don’t leave money on the table. I’ll walk you through exactly how to price, prep, and market for the best results—without the stress. Call me at 209-345-3836 or DM me to talk strategy. I’m the SELLER’S Agent. Who You Choose Matters.
Frequently Asked Questions
Q: Are home prices expected to drop further in Merced County?
A: Prices are expected to remain relatively stable, with small shifts depending on neighborhood. Luxury homes in McSwain and Northeast Merced are holding especially strong.
Q: What upgrades give the best return for sellers in Atwater or McSwain?
A: Focus on curb appeal, kitchen refreshes, and professional staging. These upgrades typically deliver the strongest ROI in our market.
Q: How does pricing above list compare to under-listing today?
A: Overpricing often leads to longer days on market. Pricing slightly below market can generate more interest and even result in bidding wars.
Q: What mistakes do sellers often make in this market?
A: The most common mistake is overpricing. Others include skipping professional photos or neglecting simple prep work that can make a huge difference.
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